Ashland only views a bay of the "Gichigami" (meaning Big Water in Ojibwe) or "Gitchee Gummi", as Longfellow hacked it over in print. Wad. You're such a tool. Anyway, it's the largest freshwater lake in the world by surface area and is the world's third-largest freshwater lake by volume altho it's pretty low right now. Ashland borders "Chequamegon Bay" (pronounced, "sha-wahma-gann", as the chief said when he dipped his toe into it in the summer) on its south side, the name comes from the Ojibwe name "Zhaagawaamikong", "sand bar place".
The sand bars make for good swimming if you enjoy 40 degree water. At least there are very few rocks, leeches and no salt. Actually, if the winds and current are in your favor the shallows over the sand bars can heat up to bathwater warm. More the exception than the rule tho. When your lips are purple, it's time to go to Dairy Queen.